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Available for Projects · USA & UAE
SOCIAL MEDIA STRATEGY THAT SELLS
I build social media systems that turn brands into revenue engines — organic content, paid ads, and full-funnel strategy for real estate, lifestyle & e-commerce brands worldwide.
Proof of Work
Numbers
Don't Lie
25+
Brands Served
USA · UAE · Canada · Pakistan
9.28x
Best ROAS Achieved
Meta Ads — Luxury Tableware
4M+
Monthly Organic Reach
Single brand, 6-month period
100K+
Followers Built
From zero, organic growth
3.6M
Single Video Reach
Organic — no paid boost
803K+
Content Interactions
6 months — 47% engagement ratio
6+
Years Experience
Full-funnel social media marketing
5★
Upwork Rating
Rising Talent badge achieved
What I Do
Full-Stack
Social Media
From strategy to execution, I handle everything your brand needs to grow, convert, and dominate on social — so you can focus on running your business.
Social Media Management
End-to-end management of your Instagram, Facebook, LinkedIn and TikTok. Consistent posting, community management, and monthly performance reporting.
Meta & Google Ads
Full-funnel paid campaigns with structured creative testing, audience segmentation, and data-driven optimization. Built for sustainable ROAS, not just spend.
Content Creation
Scroll-stopping graphics, carousels, Reels and short-form video scripts. Content that looks premium and performs — not just looks good.
Meta & TikTok E-Commerce Setup
Full technical setup: Meta Pixel, Events Manager, Commerce Manager, Instagram Shopping, product catalogs, TikTok Shop — done right the first time.
Google Business Profile
Local SEO optimization, keyword-rich content, review strategy and city-specific posts that drive inbound leads from local searches.
Website Setup & Integration
Shopify and WordPress website setup, social media integrations, pixel installation, and platform-to-Meta connections handled cleanly.
Case Studies
Real Brands.
Real Results.
🇵🇰 Pakistan
Organic Growth
Darson Tyres — Automotive
Took a zero-presence offline brand and built a full social media engine from scratch over 5+ years.
- 86,000+ followers built from zero
- 3.6M+ reach on a single organic video
- 4M+ monthly reach achieved
- 71K+ content interactions
- 8,000+ LinkedIn B2B followers
🇵🇰 Pakistan
Meta Ads + Brand Launch
Grand Wazir — Luxury Tableware
Launched a premium lifestyle brand from zero with full multi-platform strategy, paid ads and influencer campaigns.
- 9.28x ROAS on Meta Ads
- 67 website purchases tracked
- 20K+ Facebook followers built
- 602.7K+ people reached (6 months)
- 767K+ video views
🇵🇰 Pakistan
Community Growth
Political Personal Brand
Built a massive, highly-engaged community from zero using viral content strategy.
- 81,000+ followers from zero
- 1.7M+ people reached
- 803.6K+ content interactions
- ~47% interaction-to-reach ratio
🇵🇰 Pakistan
B2B LinkedIn Growth
New Friends Industries — Cutlery
Launched a 30-year manufacturing brand onto LinkedIn and social with a professional B2B content strategy.
- 9,300+ followers built organically
- 2.1M+ video views
- 695K+ people reached
- 16,700+ content interactions
🇺🇸 USA
Real Estate Social Media
Freedom Fast Solutions
Full social media management for a US real estate investor (novation model). Content, reels, GBP optimization.
- 3-week content strategy delivered
- Educational reels + founder videos
- Google Business Profile optimized
- Weekly retainer secured
★★★★★
“Professional approach and structured content. Consistently delivered quality aligned with our brand voice.”
— James — Freedom Fast Solutions, San Diego USA
🇺🇸 USA
Meta & TikTok Setup
Digital Printable Art Brand
Complete technical setup across Meta and TikTok. All assets linked, commerce infrastructure configured.
- FB + IG linked and assets assigned
- Meta Pixel + Events Manager live
- Product catalog + Instagram Shopping
- TikTok Shop created and connected
★★★★★
“Everything was implemented correctly and is running smoothly. Highly recommend for anyone needing end-to-end Meta and e-commerce setup!”
— Upwork Client · USA
🇺🇸 USA
Meta Ads
Snow Blower E-Commerce
Performance campaign for a seasonal product in the competitive US snow gear market.
- 26 website purchases driven
- $34.69 cost per purchase
- $902 total ad spend managed
- Positive ROI delivered
🇨🇦 Canada
Meta Ads
Snow Turbo Blower — Canada
Efficient seasonal campaign with limited budget in the Canadian winter market.
- 12 website purchases
- $24.55 cost per purchase
- $294 total spend efficiently used
🇺🇸 USA
Brand Launch
IPO Real Estate Auction Platform
Zero to live in 4 days. Complete brand identity, platform setup, and 41 posts over 2 months.
- Brand guidelines delivered in 4 days
- Full IG + FB setup from scratch
- 41 posts in 2 months
- Consistent presence from day one
★★★★★
“Professional, fast, and strategic. Delivered everything under a tight deadline with no compromises on quality.”
— IPO Platform · Upwork · USA
How I Work
My Process
A clear, repeatable system that removes guesswork. You always know exactly what is happening and why.
01
Pre-Onboarding
Discovery & Audit
Before I touch anything, I understand your brand, audience, goals, and what is already working or not.
- Brand voice & identity review
- Competitor landscape analysis
- Current account audit
- Target audience research
02
Onboarding
Strategy & Setup
A clear documented strategy with content pillars, ad structure, and KPIs before a single post goes live.
- Content strategy & pillars
- Platform & tools setup
- Content calendar creation
- Campaign structure & ad setup
03
Execution
Create & Launch
Content creation, scheduling, campaign launches, and community management executed with consistency.
- Graphics, reels & video editing
- Caption writing in brand voice
- Scheduling & publishing
- Campaign management & launch
04
Ongoing
Optimize & Scale
Regular performance reviews, data-driven decisions, and monthly reporting. Everything measured and improved.
- Weekly performance check-ins
- Creative testing & iteration
- Monthly strategy reports
- Scale winners, cut what does not work
Who I Am
STRATEGIST.
NOT JUST A
POSTER.
I'm Abdul Sami — a social media strategist and marketing specialist with 6+ years of experience building brands, running high-performance ad campaigns, and creating content that actually converts.
I've worked with 25+ brands across the USA, UAE, Canada and Pakistan — from real estate investors and luxury lifestyle brands to e-commerce stores and non-profits. My approach is always the same: understand the business, build the strategy, execute with precision, and optimize relentlessly.
Meta Ads
Google Ads
Content Strategy
Reels & Video
Canva
Commerce Manager
TikTok Shop
Google Business Profile
Shopify
WordPress
A/B Testing
BBA Marketing
25+
Brands Served Globally
USA · UAE · Canada · Pakistan across multiple industries
6+
Years of Experience
Full-funnel strategy, content creation & paid media
9.28x
Peak ROAS Delivered
Meta Ads campaign for luxury e-commerce brand
100%
5-Star Upwork Reviews
Rising Talent badge · Consistent client satisfaction
Client Feedback
What Clients
Say
★★★★★
“Everything was implemented correctly and is running smoothly. Highly recommend for anyone needing reliable, end-to-end support with Meta and e-commerce setup!”
★★★★★
“Professional approach and structured content strategy. Abdul consistently delivered high-quality content aligned with our brand voice from day one.”
★★★★★
“Launched our brand from zero with a clear strategy and strong visual identity. Delivered 41 posts and a full content calendar within the first two months.”
Knowledge Hub
Blog &
Case Studies
Get In Touch
Let's Build
Something
That Sells
Ready to grow your brand, run better ads, or launch on social? Tell me about your project and let's figure out the best path forward.