Facebook and Instagram ad campaigns run end-to-end by a dedicated Meta Ads manager: strategy, creative testing, audience targeting, budget management, and reporting tied to actual return on ad spend.
Abdul Sami is a freelance Meta Ads manager and Meta Ads specialist based in Lahore, Pakistan, who has managed paid Facebook and Instagram campaigns delivering between 7.75x and 10.23x ROAS across real estate, e-commerce, and consumer brands in the USA, Canada, and Pakistan.
Two Meta Ads campaigns for this US-based (San Diego/Oceanside) real estate brand: Campaign 1 spent $847.30 for 52 leads at a $16.29 cost per lead and a 10.23x ROAS. Campaign 2 spent $400.20 for 28 leads at a $14.29 cost per lead and a 9.25x ROAS. Combined: $1,247.50 spent for 80 leads at a 9.87x blended ROAS. Alongside the paid campaigns, this brand's organic reach also doubled from roughly 50,000 to over 100,000 in a single month, fully organic, no paid boost.
A 6-month brand launch combining paid Meta Ads with organic growth — the brand went from zero to 20K Facebook and 4,413 Instagram followers, with a 9.28x return on ad spend at its peak.
Page Like campaigns run to precisely defined interest audiences (home décor buyers, gifting shoppers, premium lifestyle consumers), paired with an organic content calendar posted before ads went live so the page looked credible from day one.
Ad-management-only engagements in a competitive, seasonal snow-gear niche: $902.04 spent in the US market and $294.61 in the Canadian market, both delivering efficient cost-per-purchase in a highly seasonal category.
Current account, pixel setup, and past performance reviewed before spending a dollar.
Audiences built and creative tested — multiple hooks and formats, not one ad and hope.
Campaigns launched with a testing budget, underperformers cut fast, winners scaled.
Regular ROAS reporting with what's working and what changes next — no black-box spend.
Send a brief and get a proposal built around your actual numbers.
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