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Pins that keep working
Pinterest is a search engine for ideas. I design and write pins that get found by buyers months after you post them.
Abdul Sami runs Pinterest content and SEO for small and medium businesses. On his own account, 30 days (12 Sep to 12 Oct 2026) produced 192.8K impressions (+400%), 3.1K engagements (+888%), 585 saves and 90.9K total audience (+275%), with 146K monthly views. On a client account in the crochet, DIY and seasonal decor niche, 30 days (17 Sep to 17 Oct 2026) produced 14.8M impressions (+154%), 596.8K engagements (+173%) and 81.6K saves (+139%).
My own account: the method in numbers
Changes compare the 30 days to 12 Oct 2026 with the 30 days before. Figures from Pinterest analytics on the samisocial360 account.
Pinterest case study: 14.8M impressions in 30 days
A client account in the crochet, DIY crafts, seasonal home decor and wedding ideas niche, linked to an Etsy shop, with 5,345 Pins across seasonal, craft and wedding boards. Client name withheld. My work: keyword research, Pin design and search-optimized titles and descriptions.
Changes compare the 30 days to 17 Oct 2026 with the 30 days before. Total audience reached 5.2M (+145%). Figures from Pinterest analytics on the client account.
What the numbers show
Impressions grew from about 5.8M to 14.8M. Around 4 in every 100 impressions became an engagement, and 81.6K were saves, a sign people kept the Pins to use later.
What I did
I researched what crafters and home decor shoppers search for on Pinterest, designed the Pins and wrote search-optimized titles and descriptions. Seasonal topics led: the top Pin by impressions, a fall classroom door decoration idea, reached 1.1M. The second reached 839.7K, and a Halloween nails Pin passed 580K.
What did not move
Outbound clicks fell 11% to 802. Reach grew far faster than visits to the Etsy shop, so the next step is clearer calls to action and Pins built to send people to the shop.
Pins I have designed
Sample pins for the niches I work in. Each one has one idea, a clear headline and a topic buyers search for.
How the pins are built
- Keyword researchWhat buyers search for on Pinterest in your niche.
- Pin designClear headline pins in your brand style, one idea per pin.
- Titles and descriptionsWritten for search so pins are found, not buried.
- Boards and linksOrganised boards, with each pin linking to a useful page.
- ReportImpressions, saves and clicks each month.
Before you reach out
Can Pinterest bring traffic and leads for a small and medium business?
Yes. Pins are searchable and keep circulating for months. On Abdul Sami's own account, 30 days of pin-based content produced 192.8K impressions (+400%), 585 saves and 28 outbound clicks. On a client craft and home decor account, 30 days produced 14.8M impressions (+154%) and 81.6K saves (+139%).
What does Pinterest management include?
Keyword research, pin design, titles and descriptions written for search, board structure, scheduling and monthly analytics.
Which businesses suit Pinterest?
Real estate and home services, lifestyle and e-commerce brands, and service businesses with visual or educational content.
How is Pinterest different from Instagram?
Pinterest works like a visual search engine. People search for ideas and solutions, so a good pin can be found for months, while an Instagram post is mostly seen in the first days.
What can Pinterest do for a craft, DIY or home decor Etsy shop?
On a client account in this niche, 30 days to 17 Oct 2026 produced 14.8M impressions (+154%), 596.8K engagements (+173%) and 81.6K saves (+139%). The work was keyword research, Pin design and search-optimized titles and descriptions, and seasonal Pins led. Outbound clicks fell 11% to 802, so traffic to the shop is the next thing to improve.
Are these numbers from a client?
Two examples are shown. The first is Abdul Sami's own Pinterest account. The second is a client account in the crochet, DIY and seasonal decor niche, with the client's name withheld. More client results are on the case studies page.
Written by Abdul Sami, freelance social media manager. Last updated 18 October 2026.
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