Social Media Audit for Real Estate, E-commerce and Restaurants

A social media audit follows the same six areas for every business, but what matters most changes by niche. A real estate page lives on trust, a shop lives on product proof, and a restaurant lives on appetite and location. Here is what to check in each.

Real estate agents and property businesses

• Trust: Is your face, name and area clear in the profile? Buyers need to trust a person.
• Listings as video: Walkthrough Reels perform better than a gallery of photos.
• Local proof: Sold properties, client reviews and neighbourhood tips.
• Enquiry path: One WhatsApp or booking link, and a fast reply.

The common mistake is posting listings only. People need a reason to follow you before they need a house.

E-commerce and product brands

• Product proof: Real photos, short demo videos and customer content.
• Catalog and shop setup: Is your Instagram or Facebook shop connected, and do products open the right page?
• Tracking: Pixel and events installed, so ads can learn who buys. More on e-commerce Meta Ads.
• Offer clarity: Price, delivery and returns easy to find.

The common mistake is running ads to a page where the shop is not set up properly.

Restaurants and food businesses

• Appetite: Short, well lit videos of food being made or served.
• Location and hours: On the profile and in Google Business Profile.
• Reviews: Recent and answered.
• Ordering: One clear way to order or book a table.

The common mistake is great food photos with no address, hours or order link.

What stays the same

Whatever you sell, check the profile, content mix, consistency, engagement, competitors and enquiry path. The complete checklist is here.

Proof from my own work

Darson Tyres, a Facebook page I worked on, reached 3.6 million people organically in 2024 with no ad spend. For Grand Wazir, a luxury tableware brand, Meta Ads returned 9.28x on ad spend. Results depend on the business, so I never promise a number. See the case studies.

Get your niche audit

Send your page, your niche and up to three competitors. I will check what matters for your type of business and send a score out of 100 with the top 3 fixes. Request the free audit.

Common questions

Is a social media audit worth it for a small business? Yes, because it shows the one or two fixes that matter most before you spend on ads or a manager.

Which platform should I audit first? The one where most of your customers already find you.